alternative alternative

The Feed

Experiment Video


KEUNG Shing Lok

Bachelor of Arts in Creative Media

Phone number : 5514 1779
Email :

How has marketing evolved from the days of print ads and TV commercials to the online age? As social media allows people to effortlessly connect with friends and strangers alike, it also serves as a tighter link between consumers and brands, which take advantage of the interactivity of online platforms to personify themselves, build parasocial connections to consumers and create a relatable identity for themselves. However, as more and more brands adopt this style of online marketing, how effective can it truly be for consumers? As a selection of tweets from these brands on Twitter are placed against traditional commercials on TV, the friendly and occasionally humorous nature of these posts appear to serve a more materialistic purpose.